Announcing…28 Lilac Lane by May Flaum

Today we are excited to share with the craft world that the Buttons Galore family is expanding! Well-known designer and instructor May Flaum is partnering with Buttons Galore to design a signature line of products, which will launch at the CHA Mega Show in January 2016.

may flaum headshot

May runs a popular blog and education website called Craft with May, and has worked as a designer with many major craft industry brands. She’s authored two books, Scrapbook Workshop: The Best Techniques From Your Favorite Craft Bloggers and Paper + Pixels, and appeared on several seasons of the PBS television series Scrapbook Soup. Prior to the launch of her own site, May was known to many crafters as a successful instructor at Big Picture Classes, where she taught more than 25 classes.

It’s fitting, May says, that her first product line is centered around buttons.

Crafting is all about the details for me. From a light splatter of color to a trio of little pearls, a seemingly random scatter of sequins to a cluster of buttons I love adding my own touches to my projects. As a kid, my favorite spot to hunt for treasures was a set of drawers at my grandma’s house. She had everything from vintage costume jewelry pieces to tiny figurines to buttons. Here in my studio, my own set of creative treasure drawers dominate my work desk and it is always my favorite part of the creative process when I get to dig in and search for the perfect finishing touches to whatever I’m making. Scrapbook layouts to mixed media canvases, décor project to playing with the kids I love using the bits & pieces that I’ve collected over the years.

The one item that dominates my collection is buttons. Small or big, fancy or simple, I adore the versatility and universal usability of buttons. When Buttons Galore approached me about working on a line with them, I thought about my creative process and style, and how the details are my favorite part! Thinking about all of my favorite embellishments, and beginning this collection for them has been a true labor of love. I am inspired by all of the colors and happenings in my own world, and I’m excited to bring this collection to you in 2016.

The new May Flaum signature collection for Buttons Galore will be sold under the brand name of 28 Lilac Lane. The 28 Lilac Lane release at the CHA Mega Show in 2016 will include embellishment kits as well as custom button mixes specially created by May.

“Buttons Galore & More has been my main supplier of buttons for over a decade, and I am really excited to be working with them on 28 Lilac Lane,” May says. “Their button quality and variety is unmatched, and they have been wonderful to collaborate with in bringing 28 Lilac Lane to life.”



Buttons Galore is excited to have found in May the perfect collaborator for its longtime goal of creating an embellishment line, says company president Daniel Hagenman.

“May is an incredibly talented designer who is very passionate  about her work. Working with May has enabled us to bring to market a product line that has  been in the planning stages for several years. It has been our goal, at Buttons Galore to develop a line of embellishments that complement our vast array of buttons. May has provided the knowledge and insight to make this goal a reality. Her attention to detail and knack for selecting pieces and colors that work perfectly together make these embellishment kits special.”

In the next few weeks, we’ll be sharing more details about the products here on our blog and on our social media. Wondering what they’ll be like? Here’s a hint from May: “I am so excited to dig into these buttons, pearls, charms, and more and get creative. From card making to mixed media, sewing projects to scrapbooks – this is a line of embellishments that will allow you to create in your own way, and in your own style. The finishing touches that bring that special something to your projects.”

For our readers who will be attending the CHA Mega Show, don’t miss your chance to see the products (and May) in person in booth #1809. May will be in the booth demonstrating and answering questions about the new product line during the hours below.

  • Saturday: 10am-11:30am and 4pm-5pm.
  • Sunday: 10am-11:30am and 4pm-5pm.
  • Monday: 10am-11:30am and 4pm-5pm.

For an appointment outside of those hours, please contact Nancy Nally at Nancy [at] nallystudios.com.

Thanks for joining us for the “See You At CHA” blog hop!


Make sure to visit the other participants in the hop today, and don’t forget to enter the giveaway below to win a $500 Visa gift card!

a Rafflecopter giveaway

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Nancy Nally

Nancy Nally is the social media manager of Buttons Galore, and the owner of Nally Studios LLC., which publishes ScrapbookUpdate.com and CraftCritique.com.

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87 Responses to Announcing…28 Lilac Lane by May Flaum

  1. Angela Barger December 7, 2015 at 9:42 AM #

    Exciting news!

  2. Lisa Fulmer December 7, 2015 at 12:24 PM #

    Congrats to May – Thanks for being part of the See You at CHA Blog Hop!

  3. Cindy deRosier December 7, 2015 at 1:02 PM #

    Cool! I’ll definitely check it out.

  4. kristing December 7, 2015 at 1:03 PM #

    We need pictures please!

  5. Annette Allen December 7, 2015 at 1:06 PM #

    awesome news.. yay

  6. Laura (@Bookworm) December 7, 2015 at 1:27 PM #

    I’m a big fan of May’s creativity and am excited to see 28 Lilac Lane!

  7. kae crist December 7, 2015 at 1:33 PM #

    Awesome! I enjoy May’s classes and look forward to her new line.

  8. Eva Jura December 7, 2015 at 1:44 PM #

    I would love to be at the CHA Mega Show, but I’m from Europe. It’s very hard to pick up just one craft supply or tool, I can’t live without, because I have so many of them I need for my use. But probably the Big Shot Machine.

  9. liblady1 December 7, 2015 at 2:25 PM #

    Favorite craft supply would have to be all the awesome stamps that are out there. Hard to make a card without at least a stamped sentiment.

  10. Wendy Schoonhoven December 7, 2015 at 2:28 PM #

    My favorite thing using scrapbooking is Glossy accents. Couldn’t glue anything lasting without it.

  11. Sharon Morrison December 7, 2015 at 2:34 PM #


  12. onecraftystamper December 7, 2015 at 2:35 PM #

    Congratulations May!! Dream come true!!

  13. Nancy Nally December 7, 2015 at 2:41 PM #

    Hi Eva! Buttons Galore will be showing the new 28 Lilac Lane line to the European market at the Creativeworld tradeshow in Frankfurt in late January/early February.

  14. Nancy Nally December 7, 2015 at 2:42 PM #

    Photos will be coming very soon, we promise! We can’t wait to share the details with you all!

  15. Jean Bullock December 7, 2015 at 3:03 PM #

    I cannot live without my Fiskars Fingertip Craft Knife.

  16. Kimberly Wiener December 7, 2015 at 3:27 PM #

    Excited to meet TONS of creative Peeps at the CHA!

  17. Kat Ancheta December 7, 2015 at 3:34 PM #

    I love all of Mays work! How exciting!

  18. mjmarmo December 7, 2015 at 3:46 PM #

    Congrats! How exciting! Love crafting and need adhesives – liquid, dots, runners, etc. !

  19. Valerie Andrieux December 7, 2015 at 3:55 PM #

    Can’t wait to see you at CHA !

  20. Jamie Vanskiver December 7, 2015 at 4:40 PM #

    This is very exciting! We definitely need pics!!! Can’t wait!

  21. Linda Sodano December 7, 2015 at 5:18 PM #

    This is exciting! I have been following May’s blog and taking her classes for a few years now! I’m anxious to see what the new embellishments kits will be like!

  22. Seth December 7, 2015 at 6:27 PM #

    Congratulations to May. I look forward to seeing the collection at CHA.

  23. Brenda December 7, 2015 at 8:14 PM #

    Looking forward to seeing May’s line of embellishments at the show!

  24. Angji Pruente December 7, 2015 at 8:19 PM #

    I can’t wait to see what’s in store!

  25. Teresa Doyle December 7, 2015 at 8:35 PM #

    Can’t wait to see everything. I am a huge fan of embellishments! Love May’s work.

  26. rosyred629 December 7, 2015 at 8:39 PM #

    So happy to see May take her talents in new and exciting ways. Can’t wait to see this new line designed by May!

  27. QuiltShopGal December 7, 2015 at 8:53 PM #

    I’m looking forward to seeing you at the CHA Mega Show 2016.


  28. Donna December 7, 2015 at 9:03 PM #

    Congratulations May, that is awesome! Can’t wait to see!

  29. Debbie Kaste December 7, 2015 at 9:28 PM #

    Congrats to you and best wishes. Can’t wait to see your new products!

  30. Memoriesbymanda December 7, 2015 at 9:41 PM #

    Looking forward to seeing your design May.

  31. LaTanya (@sweetums82) December 7, 2015 at 9:45 PM #

    I love my stamps

  32. Deb T. December 7, 2015 at 9:48 PM #

    My go to supplies are cardstock and adhesive. Lol! I do love glitter glue and washi!

  33. Sharon Gullikson December 7, 2015 at 10:04 PM #

    Can’t wait to find out about Buttons Galore at the CHA.

  34. Valerie MacLeod December 7, 2015 at 10:26 PM #

    Will be looking out for this one, love the name!

  35. Toni December 7, 2015 at 10:32 PM #

    Congratulations May! Can’t wait to see your creations.

  36. cheepscrapper December 7, 2015 at 10:35 PM #

    Way to go May! Can’t wait to see the new line!

  37. Cynthia Xavier December 7, 2015 at 10:55 PM #

    Can’t wait to see the products.

  38. Beverly Polen December 7, 2015 at 11:44 PM #

    I’m excited to hear more!!

  39. Sonya Morris December 8, 2015 at 12:16 AM #

    I would be lost without glue!

  40. Diana Caho December 8, 2015 at 2:50 AM #

    I can’t wait to see what’s in store!

  41. Stacie S-H December 8, 2015 at 3:00 AM #

    I love my super hot glue gun and my Cricut machine!

  42. gabmcann December 8, 2015 at 4:51 AM #

    This is such great news. I can’t wait to see and hear more! Congrats May!

  43. TracyM #6773 December 8, 2015 at 6:10 AM #

    EXCITING times – I LOVE May’s STYLE and can’t wait to see 28 Lilac Lane!!!
    PS – I can’t live without my self healing craft mat, it is part of every project I create. I use the cutting side to cut, the grid on the cutting side to align, the reverse side for when I am adhering layers together AND as a sturdy base for my Big Shot when I’m die cutting and embossing too => YES, it is an AWESOME tool!!!

  44. Jan Elmore December 8, 2015 at 8:27 AM #

    Congrats to May and to all of us out here in ‘Buttonville’ as we have a brand new source for our addiction….I’m just saying…..!

  45. Rebecca W December 8, 2015 at 8:33 AM #

    Looking forward to seeing this collection.

  46. Tracey Magnr December 8, 2015 at 9:17 AM #

    I Love May, She is soooo Awesome.I LOVE her style, so I can’t wait to see what she has come up with, I know it is going to be AWESOME.

  47. DJ December 8, 2015 at 9:54 AM #

    I love my project life papers. I love scrapbooking.

  48. Betsy Burnett December 8, 2015 at 10:38 AM #

    Congrats May!!! I wish you the best of success with the new line!

  49. Alexia Misso December 8, 2015 at 11:57 AM #

    Congrats on the new line! Would love to go to CHA but can’t find nanny to watch my kids! Wish you the best of luck at CHA. My favorite and can’t live without craft tool is my paper trimmer, save my time/life! :)

  50. Terre December 8, 2015 at 12:26 PM #

    How exciting and what a great fit. Can’t wait to see the new designs at CHA

  51. Sarah - The Creative Makery December 8, 2015 at 1:57 PM #

    what a fun new line! Congrats to May!

  52. Sabrina Lozano December 8, 2015 at 3:07 PM #

    I can not live with without my patterned paper!

  53. Barbara Leonard December 8, 2015 at 3:23 PM #

    Love pearls and charms for embellishments! Can’t wait to see your new line.

  54. Alysia H December 8, 2015 at 4:18 PM #

    So exciting-congrats May!

  55. Cindy deRosier December 8, 2015 at 4:22 PM #

    I’ll definitely be checking it out!

  56. ellen casper December 8, 2015 at 4:34 PM #

    Love my Silhouete portrait

  57. Marianne B in AZ December 8, 2015 at 5:45 PM #

    Congratulations, May! I have always had a love for buttons and am excited to see your new designs!

  58. Julia Wickham December 8, 2015 at 8:28 PM #

    Looks amazing!

  59. Barb Macaskill December 8, 2015 at 8:51 PM #

    Congratulations May! So exciting!! My can’t do without supply is dies.adhesives and papers!

  60. karen mills December 8, 2015 at 11:26 PM #

    congratulations, May, love my dies
    looking forward to see your new designs

  61. Linda Chidster December 9, 2015 at 12:27 AM #

    E X C I T I N G !!! Can’t live without my Colored Pencils!!! TFS!!!

  62. Diane Lynne Clemen December 9, 2015 at 2:07 AM #

    Am looking forward to CHA Mega show….such exciting news.

  63. Joan m December 9, 2015 at 3:46 AM #

    Wish I lived close enough to attend. It will be awesome

  64. Joi@RR December 9, 2015 at 12:12 PM #

    Wow – so awesome May – Yeah!!! My fav craft supply is paint! Any kind – I have even used shoe polish and white out!!! Looks like a wonderful CHA coming up! j.

  65. sandeesetliff December 9, 2015 at 12:48 PM #

    Congrats to May, looking forward to a new release of buttons! Hope you have fun a CHA!

  66. Misty Murphy December 9, 2015 at 1:04 PM #

    Love to see what May comes up with for these buttons!

  67. annmakes December 9, 2015 at 5:09 PM #

    looking forward to seeing you at CHA

  68. Carol K December 9, 2015 at 9:34 PM #


  69. Laura Bray December 9, 2015 at 9:53 PM #

    Congrats! Looking forward to seeing the new line.

  70. Sandi B December 9, 2015 at 11:08 PM #

    Awesome news. Congrats.

  71. Randellyn Bossom December 9, 2015 at 11:15 PM #

    Congrats on the new line. Looking forward to seeing what you have coming to us.

  72. carolntxclark December 10, 2015 at 1:18 AM #

    congrats i love my hot glue gun can live without it

  73. Heaney December 10, 2015 at 1:36 AM #

    congrats on the new partnership.

  74. Irene December 10, 2015 at 5:52 AM #

    So excited to see this new line….love May’s creativity!

  75. Karen K December 10, 2015 at 6:59 AM #

    Love new things and can’t wait to see this line! My must have tool is my Perfect Layers set. My must have supply is patterned paper!!!

  76. Ami Diekemper December 10, 2015 at 10:36 AM #

    Congratulations ! Can’t wait to see everything!

  77. Judith Taylor December 10, 2015 at 12:06 PM #

    I can’t live without beautiful papers.

  78. Paula Baer December 10, 2015 at 12:33 PM #

    I love buttons! I don’t think I could deal very well without double-stick tape.

  79. sunmoongal December 10, 2015 at 2:49 PM #

    Looking forward to all the cha updates

  80. Gail A December 10, 2015 at 6:24 PM #

    How exciting! Can hardly wait to see it all!

  81. awareone December 11, 2015 at 10:59 AM #

    I need a way to afford it all…

  82. Kim Kihega December 11, 2015 at 4:52 PM #

    I could not live without a good glue gun!

  83. ANN ROBBINS December 11, 2015 at 8:35 PM #


  84. Jason England December 12, 2015 at 12:12 AM #

    Mine is foam core

  85. laura1943 January 4, 2016 at 1:42 PM #

    So happy for May…Can’t wait for her launch.

  86. Rebecca March 2, 2016 at 2:38 PM #

    Where can I buy 22 lilac lane products?

  87. Nancy Nally March 2, 2016 at 2:45 PM #

    Thanks for your interest in 28 Lilac Lane! As stores get the products in stock and share on social media that they are available, we will pass that along on our Facebook, Twitter and other social outlets!

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