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CHA Sneak Peek: Full Reveal of 28 Lilac Lane by May Flaum

It’s the moment we’ve all been waiting for – the CHA Sneak Peek with the full reveal of the new Buttons Galore line by signature designer May Flaum called 28 Lilac Lane that we’ll be showing in Anaheim at the CHA Mega Show 2016. We’re so excited to share this with all of you!


There’s actually three parts to the 28 Lilac Lane collection being shown at the CHA Mega Show 2016!

Let’s start with the biggest element…embellishment kits! Each item in these themed kits has been painstakingly hand selected by May to be perfect for creating beautiful designs for paper crafters, mixed media, collage, fabric crafts, and a wide variety of creative projects.

French Quarter embellishment kit by 28 Lilac Lane from Buttons Galore

The kit pictured above is called “French Quarter”. The initial release of 28 Lilac Lane embellishment kits will include twelve themes:

  • Adventure At Sea
  • Attic Findings
  • Autumn Afternoon
  • French Quarter
  • Hello, Cupcake
  • Holly Jolly
  • Let it Snow
  • Love Story
  • New Leaf
  • Party On
  • Paws & Pets
  • Tropical Twist

The kits include buttons, shimmering pearl accents, seed beads, trim, sequins, and charms. Some kits also include felt shapes and/or novelty buttons. The embellishment kits will have an MSRP of $8.99.

Below (clockwise from top left): French Quarter, New Leaf, Love Story, Adventure At Sea

28 Lilac Lane embellishment kits from Buttons Galore

Below (clockwise from top left): Hello Cupcake, Party On, Paws & Pets, Attic Findings.

28 Lilac Lane embellishment kits from Buttons Galore

Below (clockwise from top left): Tropical Twist, Autumn Afternoon, Holly Jolly, Let It Snow.

28 Lilac Lane embellishment kits from Buttons Galore

We couldn’t stop with all of that fabulousness though! You can never have too many basics like buttons, pearls, beads and sequins – versatile and useful embellishments for crafters of all kinds. So, May created a collection of additional decorative embellishment jars in color mixes especially designed to coordinate with and extend the embellishment kits!

28 Lilac Lane embellishment jars from Buttons Galore

These jars include 3 oz of buttons, 50 Pearl Accents, 10 grams of seed beads, and 10 grams of sequins, and have an MSRP of only $4.99.

The decorative embellishment jars come in twelve color themes:

  • Birds of a Feather
  • Cotton Candy
  • Dragon Fire
  • Hello, Sunshine
  • Just Peachy
  • Minty Fresh
  • Oh Christmas Tree
  • On Lilac Lane
  • Pretty Princess
  • Pumpkin Spice
  • Toasted Graham
  • Winter Blues

Below (left to right): Cotton Candy, Hello Sunshine, Dragon Fire

28 Lilac Lane Embellishment Jars from Buttons Galore

Below (left to right): Pumpkin Spice, Toasted Graham, Winter Blues

28 Lilac Lane embellishment jars from Buttons Galore

Below (left to right): Minty Fresh, Birds of a Feather, Just Peachy

28 Lilac Lane embellishment jars from Buttons Galore

Below (left to right): Oh Christmas Tree, On Lilac Lane, Pretty Princess

28 Lilac Lane embellishment jars from Buttons Galore

Now that is a lot of embellishment goodness to play with. But before we go…there’s one more thing. How about some sequin tins?

The final piece of the 28 Lilac Lane collection for the CHA Mega Show is a group of tins containing sequin mixes for those projects that need an extra bit of sparkle! These color mixes coordinate with the jars and kits above, so you can mix and match to create the perfect look for any project.

Below (clockwise from top left): Reds, Yellow, Pastels, Neutrals, Bold & Bright, Blues

28 Lilac Lane sequin tins from Buttons Galore

The tins contain 40 grams of sequins, and will MSRP for $2.99.

All of these fantastic 28 Lilac Lane items will ship to stores from Buttons Galore in February 2016!

Stop by our booth (#1809) at the CHA Mega Show 2016 to see the products anytime during show hours. May Flaum will be doing demos with the 28 Lilac Lane products on Sat/Sun/Mon from 10-11:30am and 4-5pm.

28 Lilac Lane custom CHA button mix

A few lucky attendees of May’s demos are going to take home a CHA exclusive 28 Lilac Lane button mix…don’t miss your chance to be front and center for her demos in booth #1809!

Also, be sure to follow us on Instagram and Facebook to get live updates from the show, including booth project photos and a peek at May’s demos!


Video Sneak Peek of 28 Lilac Lane

Dying to know more about the new 28 Lilac Lane collection that is coming from designer May Flaum at the CHA Mega Show next month? Well, she’s here via video to tell you some more about it!

We hope that you enjoyed a peek behind the scenes at May’s studio and the new line! Keep your eyes open soon for the full reveal of the collection!


Announcing…28 Lilac Lane by May Flaum

Today we are excited to share with the craft world that the Buttons Galore family is expanding! Well-known designer and instructor May Flaum is partnering with Buttons Galore to design a signature line of products, which will launch at the CHA Mega Show in January 2016.

may flaum headshot

May runs a popular blog and education website called Craft with May, and has worked as a designer with many major craft industry brands. She’s authored two books, Scrapbook Workshop: The Best Techniques From Your Favorite Craft Bloggers and Paper + Pixels, and appeared on several seasons of the PBS television series Scrapbook Soup. Prior to the launch of her own site, May was known to many crafters as a successful instructor at Big Picture Classes, where she taught more than 25 classes.

It’s fitting, May says, that her first product line is centered around buttons.

Crafting is all about the details for me. From a light splatter of color to a trio of little pearls, a seemingly random scatter of sequins to a cluster of buttons I love adding my own touches to my projects. As a kid, my favorite spot to hunt for treasures was a set of drawers at my grandma’s house. She had everything from vintage costume jewelry pieces to tiny figurines to buttons. Here in my studio, my own set of creative treasure drawers dominate my work desk and it is always my favorite part of the creative process when I get to dig in and search for the perfect finishing touches to whatever I’m making. Scrapbook layouts to mixed media canvases, décor project to playing with the kids I love using the bits & pieces that I’ve collected over the years.

The one item that dominates my collection is buttons. Small or big, fancy or simple, I adore the versatility and universal usability of buttons. When Buttons Galore approached me about working on a line with them, I thought about my creative process and style, and how the details are my favorite part! Thinking about all of my favorite embellishments, and beginning this collection for them has been a true labor of love. I am inspired by all of the colors and happenings in my own world, and I’m excited to bring this collection to you in 2016.

The new May Flaum signature collection for Buttons Galore will be sold under the brand name of 28 Lilac Lane. The 28 Lilac Lane release at the CHA Mega Show in 2016 will include embellishment kits as well as custom button mixes specially created by May.

“Buttons Galore & More has been my main supplier of buttons for over a decade, and I am really excited to be working with them on 28 Lilac Lane,” May says. “Their button quality and variety is unmatched, and they have been wonderful to collaborate with in bringing 28 Lilac Lane to life.”



Buttons Galore is excited to have found in May the perfect collaborator for its longtime goal of creating an embellishment line, says company president Daniel Hagenman.

“May is an incredibly talented designer who is very passionate  about her work. Working with May has enabled us to bring to market a product line that has  been in the planning stages for several years. It has been our goal, at Buttons Galore to develop a line of embellishments that complement our vast array of buttons. May has provided the knowledge and insight to make this goal a reality. Her attention to detail and knack for selecting pieces and colors that work perfectly together make these embellishment kits special.”

In the next few weeks, we’ll be sharing more details about the products here on our blog and on our social media. Wondering what they’ll be like? Here’s a hint from May: “I am so excited to dig into these buttons, pearls, charms, and more and get creative. From card making to mixed media, sewing projects to scrapbooks – this is a line of embellishments that will allow you to create in your own way, and in your own style. The finishing touches that bring that special something to your projects.”

For our readers who will be attending the CHA Mega Show, don’t miss your chance to see the products (and May) in person in booth #1809. May will be in the booth demonstrating and answering questions about the new product line during the hours below.

  • Saturday: 10am-11:30am and 4pm-5pm.
  • Sunday: 10am-11:30am and 4pm-5pm.
  • Monday: 10am-11:30am and 4pm-5pm.

For an appointment outside of those hours, please contact Nancy Nally at Nancy [at] nallystudios.com.

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